BRIEF: Kleenex Aloe Vera Tissues, the superior tissue.

TARGET AUDIENCE: Regular tissue buyers, buyers who experience the highs and lows of life.

BACKGROUND: You may reach for a tissue as though it's any old tissue, however there is a difference; there is comfort and there is home-brand. There is a tissue that you buy out of necessity and there is a tissue that you buy for the quality and comfort; a tissue that is there to endure what life throws. 

INSIGHT: People reach for comfort and familiarity in times of need, Aloe Vera Tissues are the softness for the harshest blows life throws.

MEDIUM: Print and Out Of Home

ESTELLE