BRIEF: To create a poster that completes the line "It's okay to... *BLANK*".
TARGET AUDIENCE: Users of stock imagery, those who appreciate an authentic, quality photo that ironically doesn't look "stocky".
BACKGROUND: Stock imagery is the lifeblood of many social media accounts, uni students and designers. Ultimately, it provides quick visual aid to creatives. Obvious stock imagery makes great ideas look cheap and tacky. This ad seeks to inspire and instill the notion that using Death To Stock gives you this ability.
INSIGHT: It's perfectly okay, if not favourable to run free from the confines of society.